The Franchise Relationship: Putting You First
A Winning Brunch Franchise Formula
Brunch. It’s the decidedly American meal that’s casually undecided – no rules, no exact time, anything goes – as long as you’re surrounded by friends, family and amazing food.
This is the experience Vicious Biscuit is bringing to communities across the country. And we’ve got a lot more than biscuits in store for brunch lovers.
If this isn’t the definition of vicious, I don’t know what is. Well done.
Our Unique Perspective on Franchising
The reason we see franchising differently is simple: we’ve been on both sides of it. Our co-founder and CEO is a longtime franchisee himself, and his experience helped us build a business model that prioritizes the resources and support franchisees need to thrive. And with an AUV of $1.9 M* Average Gross Sales, it’s clear that our focus on keeping our team happy is good business.
A Franchisee-First Model
The Vicious Biscuit revolution isn’t just about amazing biscuits and killer experiences; it’s about making our restaurants a healthy and supportive space for the people who work there. We’re bucking trends in the breakfast franchise space, and that includes designing our franchising model to put franchisees and their teams first. You might think a commitment to positivity is the furthest thing from vicious, but in truth, that’s what it’s all about.
Better Work-Life Balance
Our franchisees have a better work-life balance largely due to our hours of operation. Our restaurants are only open for breakfast and lunch, with stores closing at 3 p.m. each day – which means you won’t have to worry about night shifts and all the unpleasantness that often comes with them. Combined with our easy-to-schedule single shifts, you and your team will have plenty of time to devote to family, hobbies, and all the things you love. That perk also comes with a low 26% average cost of labor!
Supportive Community
As a valuable member of the biscuit revolution, rest assured you’ll never have to go it alone. We are all in the trenches together. And as an emerging brand, our franchise network is made up of enthusiastic entrepreneurial pioneers who are just as excited as you are about getting in on the ground floor of something special. They’re available to you whenever you have questions or could just use some advice.
Our Commitment to You
Loyalty is tough to come by in the restaurant industry, and often, it’s only expected of franchisees. That’s not right. You and your team are a lot more than a store number to us. A strong franchise relationship means showing you the same loyalty that you’ve shown us by becoming a part of our franchise family. That isn’t just good for morale; it’s good for business. Franchisees can count on the home office team to support them and lift them up however we can.
There are Biscuits in your Future
We’re looking to expand our biscuit revolution nationwide with like-minded operators and qualified entrepreneurial pioneers. Whether you’re eager to start your own business or want to add a new investment to your portfolio, we offer one vicious breakfast franchise opportunity.
This information is not intended as an offer to sell or the solicitation of an offer to buy, a franchise. It is for information purposes only.
Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the U.S., we offer franchises solely by means of our Franchise Disclosure Document. There are also countries outside the U.S. that have laws governing the offer and sale of franchises. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with the applicable pre-sale registration and disclosure requirements.
1. Please see item 19 of our 2025 FDD for the relevant details.
2. “Prime Costs” reflects the 2024 average Gross Sales of our 6 corporate locations.. Please refer to Item 19 of our 2025 FDD for the relevant details.
3. Fast Food Restaurants in the US- Market Size, Industry Analysis, Trends and Forecasts (2024-2029)
4. More information is available under Item 7 of our 2025 FDD. Please also thoroughly review the ongoing fees in Item 6 of our FDD.