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A Winning Brunch Franchise Formula

Brunch. It’s the decidedly American meal that’s casually undecided – no rules, no exact time, anything goes – as long as you’re surrounded by friends, family and amazing food.

This is the experience Vicious Biscuit is bringing to communities across the country. And we’ve got a lot more than biscuits in store for brunch lovers.

If this isn’t the definition of vicious, I don’t know what is. Well done.

The Vicious Biscuit Brand

Take one look at our Instagram feed and you’ll understand what the fuss is all about. While picture-perfect fare is part of the formula, the Vicious Biscuit brand is the heart and soul of our franchise.

Our playful, laidback vibe was meticulously created to stand out in every market. The brand is welcoming yet edgy and worthy of each and every social media mention! It takes many years to inspire customers and achieve the authentic following, brand presence and accolades Vicious Biscuit now enjoys.

We’ve done the hard work so you can hit the ground running with a brand that connects people, gets them excited, and keeps them talking.

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But back to those biscuits…

Our brand is notorious, but our biscuits are the real showstopper. Made from scratch every morning (don’t worry – we’ll show you how) these melt-in-your-mouth southern staples are the base of a menu bursting with fresh flavors and new twists on breakfast classics.

  • Start with Shareables: Fans can’t get enough of southern favorites like our top-selling Vicious Beignets with strawberries and whipped cream. Savory fried green tomatoes and hush puppies are equally craveable.
  • THE BISCUITS: Over-the-top biscuit sandwiches like The Flame Thrower, The Fat Boy and Vicious Benny lead our biscuit entrée category, while a la carte biscuits can be dressed up your way at our jam and butter bar!
  • Lightly Vicious Options: While lighter in calories, our Oatmeal Power Bowl and Egg White Omelet are heavy hitters, representing a combined 50% of category sales.
  • Lil Vicious Menu: We have something for the youngest rebels, including waffles, a kid-sized breakfast platter, and yes, chicken tenders.
  • Innovative Cocktails: A handcrafted cocktail list to make any day feel like a Sunday morning. Give our Southern Sunrise a try – you’ve never had anything quite like it.

All said and done, our unforgettable food is 28% of the average cost of goods sold. Talk about a viciously competitive model! Read on for more vicious franchise benefits.

There are Biscuits in your Future

We’re looking to expand our biscuit revolution nationwide with like-minded operators and qualified entrepreneurial pioneers. Whether you’re eager to start your own business or want to add a new investment to your portfolio, we offer one vicious breakfast franchise opportunity.

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