An overhead view of delicious breakfast dishes and drinks, Vicious Biscuit branded mugs, a black T-shirt, and a yellow beanie arranged on a wooden table—all full of flavor.

Son of a Biscuit!

Dig Into a Viciously Delicious Franchise Opportunity

Biscuits & brunch

Biscuits. Brunch. Big business.

At Vicious Biscuit, our mission is simple: to boldly revolutionize brunch, one biscuit at a time. Since 2017, we’ve been elevating the breakfast and brunch franchise space, proving our biscuits have what it takes to (quite literally) rise above the rest.

We invite you to dig into a concept so viciously focused on over-the-top biscuit creations, handcrafted cocktails and mouth-watering shareables, you’ll wonder when we had time to create the exceptional guest experience that has been the driving force behind our viral following and award-winning success.

The Notorious Numbers

$M+*

Top 50% Restaurants
Average AUV

%**

Prime Costs
Top 50% of Restaurants

$B+***

QSR Market Revenue
In the USA

We’ve Struck a Rebellious Balance

Vicious Biscuit has created an oh-so-sweet spot between fast-casual dining and full-service Southern hospitality.

Fast Service, Not Fast Food

We’ve found a way to serve up quality with an extra side of quickness. Our kitchen and dining areas are designed for efficiency, aiming for an average dining time of 48 minutes with ticket times under 15 minutes.

The Flavors to Prove It

Our flavors are authentic and unforgettable. From sweet to bold and savory, our over-the-top, scratch-made biscuit creations are complemented by handcrafted cocktails to satisfy even the bougiest of brunchers.

Service That Stands Out

It’s hospitality to write home – or post on social media – about! We take our South Carolina roots seriously and that means treating people right and providing an experience they can’t wait to repeat.

Learn more

Featured In

White text on a light gray background reads OPELIKA-AUBURN NEWS in large, bold letters—just like Southern Cooking, it's full of flavor and tradition.

A Better Model, A Booming Industry

Rapidly Growing Category

The brunch industry boasts a market size of $14.6 billion in the United States with a notable 5.2% increase over the past year. It’s just begun to boom!

We Put Franchisees First

From a positive culture to operational efficiencies like just a few simple ingredients and 3pm closures, you’ll get the work life balance you deserve.

Ground Floor with a Leg Up

This is the rare chance to bring a uniquely rebellious brand experience to new markets nationwide – our viral fervor among loyal fans is contagious!

Seasoned Support Team

Our leadership team brings decades of restaurant and franchise experience. We’ve worked with the likes of McAllister’s, Chick-Fil-A, Marco’s Pizza and YUM! Brands.

Cliff Russum,
Multi-Unit Franchisee

“What initially caught our attention with Vicious was the quality of the product and brand itself. However it was spending time with the Vicious Biscuit team and operations that ultimately made it an easy decision to partner with them. Their focus on culture, quality and southern hospitality were exactly what we were looking for in a brand. The partnership and support have exceeded every expectation and we look forward to our continued growth with them.”

Carl Alrbright,
Multi-Unit Franchisee

“The Vicious Team has been invaluable. There is absolutely no way we would be able to open without them. Amanda Kahalehoe was the quarterback who made sure everything was done and/or followed up on. After we moved to the “opening phase” Mike Ball and his team took over to make sure we were trained properly.”

Zach Trujillo,
Multi-Unit Franchisee

“Since starting my journey with Vicious Biscuit, they have proven to be one of the best franchisors when it comes to viewing franchise success synonymous with the success of the whole brand. Their unwavering support and forward-thinking approach are why we believe Vicious Biscuit is at the forefront of franchising excellence.”

Where We’re growing and What we’re looking for

Map of the U.S. showing available, future, and sold-out markets, with icons marking existing locations in the Southeast and Midwest regions.

The Right Ingredients

Prior experience in the restaurant industry is at the top of our list, however, if you have experience in other customer-facing industries plus a passion for serving others and creating memorable experiences… we should connect! Any experience managing multiple units is also a huge plus.

The Right Foundation

Here’s what we’re looking for from an investment perspective. Our ideal franchise candidate will fit these financial requirements: $500k liquid capital and $1 million net worth. Our initial franchise fee is $40,000 for a single unit, and the estimated total investment is $799,000 to $1,317,000.

News & Blogs

Vicious Biscuit Jumps into 2026 with Business Momentum

Vicious Biscuit, the Southern-made originator of bold biscuit creations…

Three cocktails in short glasses on a wooden surface; the left drink is orange with a citrus peel, the middle and right drinks are creamy with visible swirling.

Vicious Biscuit revamps cocktail menu after guest feedback

Fast-casual brunch chain Vicious Biscuit updated its cocktail menu in response…

Vicious Biscuit Launches Three Blueberry-Flavored LTOs

Vicious Biscuit, the Southern-made originator of bold biscuit creations and the fast-casual breakfast rebellion, is leaning…

Vicious Biscuit to Open in Virginia for First Time

Vicious Biscuit, the award-winning fast-casual breakfast concept and Southern-grown originator…

A man with a beard and short hair, wearing a blue blazer and a light patterned shirt, poses and smiles in front of a dark background.

Vicious Biscuit Names VP of Franchise Operations

Mount Pleasant, S.C. — Vicious Biscuit, a fast-growing Southern brunch brand known for its bold flavors and…

A woman with long blonde hair and light skin is smiling at the camera in front of a plain dark blue background. She is wearing a black top.

Vicious Biscuit Promotes Amanda Parker to VP of Marketing

Vicious Biscuit, the fast-growing Southern brunch brand known for its bold flavors and genuine hospitality, has promoted…

There are Biscuits in your Future

We’re looking to expand our biscuit revolution nationwide with like-minded operators and qualified entrepreneurial pioneers. Whether you’re eager to start your own business or want to add a new investment to your portfolio, we offer one vicious breakfast franchise opportunity.

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By submitting this form you agree that Vicious Biscuit may call, email and/or send text messages to you for education and marketing activities related to your inquiry. We will only use this data for the purposes of determining if you are a suitable candidate to be a franchisee for Vicious Biscuit. At no time will we use the data for any other purpose. Data and message rates may apply. Thank you.

This information is not intended as an offer to sell or the solicitation of an offer to buy, a franchise. It is for information purposes only.

Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the U.S., we offer franchises solely by means of our Franchise Disclosure Document. There are also countries outside the U.S. that have laws governing the offer and sale of franchises. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with the applicable pre-sale registration and disclosure requirements.

1. Please see item 19 of our 2025 FDD for the relevant details.
2. “Prime Costs” reflects the 2024 average Gross Sales of our 6 corporate locations.. Please refer to Item 19 of our 2025 FDD for the relevant details.
3. Fast Food Restaurants in the US- Market Size, Industry Analysis, Trends and Forecasts (2024-2029)
4. More information is available under Item 7 of our 2025 FDD. Please also thoroughly review the ongoing fees in Item 6 of our FDD.