Q2 2025 was a season to remember here at Vicious Biscuit. We rolled out a new crave-worthy entrée, earned national acclaim, welcomed a key new franchise partner, and deepened our community engagement — all while staying true to our roots in hospitality and innovation.
Sizzling Success: Biscuits ‘n BBQ Drives an 88% Lift in Entrée Sales
From May through June, we ran our Biscuits ‘n BBQ promotion, spotlighting The Babe — a Southern powerhouse buttermilk biscuit sandwich layered with pulled pork, Vicious Bacon, and Carolina Gold BBQ sauce, topped with cowboy candy. Paired with a $1 fresh-brewed sweet tea, the promotion drove nearly 1,700 entrées sold — an 88.3% increase over the same period last year.
The promotion was also a nod to the Town of Summerville, widely recognized as the birthplace of sweet tea, tying our culinary creativity even more closely to our Southern roots.
Read the full Q2 2025 recap at QSR Magazine: Vicious Biscuit Heats Up Q2 with Sales Surge