We’re excited to officially launch Vicious Biscuit Rewards: a fully integrated mobile app designed to enrich the guest experience, whether you’re dining in or ordering on the go. Combining mobile ordering, personalized loyalty, catering, and operational insights, this platform reflects how much guest expectations and our business have evolved.
Built for Every Kind of Guest
Today’s success means serving two very different guests well: the one who wants a hospitality-rich dine-in experience, and the one who just wants speed and convenience. Vicious Biscuit Rewards is built to meet both.
Loyalty With Real Southern Generosity
Our new loyalty program, powered by Thanx and designed by MomentSpark, is the engine behind the whole app — and it’s about a lot more than just earning points. It’s fully integrated across dine-in, delivery, pick-up, and catering, creating one seamless guest experience.
What makes our program stand out is genuine Southern hospitality baked right in, including a complimentary regular or gluten-free biscuit during weekday dine-ins, paired with signature jams and house-made butters from our Jam Bar. We’re also one of the few fast-casual brunch brands to include catering orders in our rewards ecosystem.
One App, Every Channel
Vicious Biscuit Rewards gives guests full digital access to our complete menu, including specialty coffee, fresh-squeezed orange juice, and gluten-free options, all within a single, unified digital experience. Behind the scenes, integrated partnerships with OLO for ordering and delivery and Valutec for gift cards ensure real-time accuracy and smooth operations.
What This Means for Franchisees
Vicious Biscuit Rewards brings immediate, measurable benefits to corporate and franchise locations alike:
- Increased guest frequency through personalized, integrated loyalty incentives
- Improved profitability through centralized ordering, analytics, and reduced overhead and third-party fees
- Real-time data for smarter inventory and operational management
- A unified guest experience across digital menus, pricing, and ordering channels
- Catering revenue growth through strategic rewards integration
Strong Early Results
We piloted this platform with clear goals: true integration, not just tech consolidation, and the results confirmed we’re on the right track, with strong operational efficiency and guest adoption across every channel.
Get Rewarded From Day One
Sign up for Vicious Biscuit Rewards today and receive 50 bonus points plus one complimentary à la carte biscuit, redeemable on weekdays with any dine-in purchase.
Download the app now from the App Store or Google Play, and visit ViciousBiscuit.com for more information. Follow us on Instagram @viciousbiscuits, Facebook at ViciousBiscuit1, and TikTok @viciousbiscuitchs.
Interested in franchising with us? Visit ViciousBiscuitFranchise.com to learn more.
Read the original coverage at RestaurantNews.com: Vicious Biscuit Launches Omnichannel App to Meet Modern Guest Demands