We’re proud to announce that Amanda Parker has been promoted from director to vice president of marketing here at Vicious Biscuit! This milestone reflects everything Amanda has brought to our brand since day one and everything she’ll continue to build as we grow.
A Journey That Started on the Ground Floor
Amanda joined us back in 2022 as area director for our Charleston, South Carolina market before moving into marketing leadership. Among her many accomplishments, she established marketing toolkits for our franchisees and led the launch of our loyalty rewards program, work that’s helped shape how we connect with guests across every market we serve.
A Foundation Built at Chick-fil-A
Before Vicious Biscuit, Amanda spent years in leadership roles at Chick-fil-A in the Charleston area, rising through positions in human resources, sales and marketing, operations, and quality and training. There, she led the development of multi-store training programs and built strong teams, experience that continues to shape how she leads today.
Staying True to Who We Are
As we expand, Amanda is focused on making sure our hospitality-first identity travels with us into every new market, leaning on local marketing and authentic storytelling to get there.
Getting to Know Amanda
When she’s not leading our marketing team, Amanda’s favorite thing on our menu is the Crab Benny, a buttermilk biscuit topped with a housemade crab cake, fried green tomato, sunnyside-up egg, hollandaise sauce, Old Bay seasoning and paprika, finished with a chive garnish. In her free time, she volunteers with her church’s partnership with Feed the Hunger.
Congratulations, Amanda, we can’t wait to see what’s next!
Read the original coverage at FranchiseWire: Vicious Biscuit Promotes Amanda Parker to VP of Marketing